Holidays are like golden mines for both sellers and shoppers. However, it’s the seller that faces a post-holiday sales slump. Sellers may even get record-breaking sales during the holidays. However, the ones who are able to maintain them post-holidays are the ones that survive. If you’re a seller and are worried about post-holiday drops in sales, here are some ways to keep going:
Encourage to Return
The shoppers have left after spending huge sums during the holiday season. However, it’s up to you how you’re able to fetch them back. Take holidays, for example, you’re aware that customers knew holidays will bring huge sales. Considering this, you should opt for promotional campaigns such as post-holiday discounts, free offers, etc.
It would encourage customers in coming back to your store even after the holidays have ended. Retargeting the customers with new promotional offers will surely get your sales up and running. Moreover, introducing new products during customer acquisition will surely increase brand loyalty that you can use later to gain a competitive edge over your customers.
Social Media and Social Listening
This is important. Your brand should be connected with social media not just for fun but for promotion and marketing. Your social media is the best way to know what your customers are looking for. Not only can you create and post promotional offers but also look at the products that the customers are looking for. Impulse buying is quite active amongst millennials with 91% of them making unplanned purchases. This gives you an edge in creating promotional offers.
Target Your Mobile Audience
With 2.87 billion smartphone users estimated in 2020, you’re the best way to boost post-holiday sales is to target a mobile audience. Mobile audiences depend on their smartphones to get everything done. Your website should be designed in a way that is compelling enough even in a mobile version. It should be streamlined and compatible with new as well as older versions of smartphones. Your store details should be elaborated competently so that the customers place orders via their smartphones. Using mobile app marketing, you can increase awareness, build brand loyalty and boost recognition for your brand easily.
Focusing New Customers
You need to focus on increasing sales the number of customers for your brand. For this, you need to identify what your customers need, discover the elements that your competitors use to attract customers, and position your brand for building new clientele. Do it right, and your brand will not run out of customers, no matter what season you sell in. Do follow up on your customer to help gain insights that would aid in improving the sales experiences. This would also boost customer relationships since customers will feel important when asked for reviews and suggestions.
Building a strong clientele is important for every brand. Not only it helps generate sales but also helps brands to sustain during low-sale seasons. Click here to get more information if you’re still confused and need to know more about the post-holiday sales slump.